BEAUTY IN THE EYES DEVELOPMENT…

why allison wanted to create her own products and brand… with one hand tied behind her back; being on the ‘outside’ of the ins and outs without being able to give her opinions or feedback; after 3 years of extensive experience working with and testing the various brands on the market; allison decided to take the best from all worlds and create her own products that she feels confident putting her name on. providing high-quality, effective serum that are free from harsh chemicals while also strengthening to the lash and comfortable for the client!
she believes honesty and transparency in a brand - between the company to the technicians to all our guests - should be just as important as the quality and efficiency of the product itself.

QUALITY GUARANTEE

safe and effective ingredients… following EU, Health Canada and FDA guidelines of banned and / or toxic ingredients when creating our serums,to ensure our guests peace of mind knowing they can trust our products
always updating and improving formulas… having the ability and want to always be open to grow and improve, we will always strive for perfection. willing to adjust and adapt when new or updated ingredients become available or recently banned
testing and comparing the competition… it is our guarantee to always continue testing new or updated brands that become available on the market, so our product results are based on equal comparisons

EFFICIENCY GUARANTEE

brand testing… since 2016, my testing process has remained the same for almost 10 brands that have become available on the market
how long does testing take… anywhere from 3-6 months or a minimum of 2-3 lifts with the same brand. depending on the frequency between lifts and the condition of tested lashes, testing may halt prematurely on a specific individual to ensure minimal damage to the natural lashes
who do we test on… allison does the most vigorous testing on herself to her own lashes, in order to test multiple stages and ultimately push the different limits as typical guest types. FIRST LIFT - the ideal guest; SECOND LIFT - the typical guest; THIRD LIFT - the worst guest; FOURTH LIFT - the ideal guest again.
there is also a diverse set of trusting guests that allison utilizes, to ensure conclusions of each brand are based on multiple factors and common variables from real feedback comparisons. typically 2-3 lifts at least 8 weeks apart - booked at their convenience - with no set or required time between lifts
how are conclusions determined… taking into consideration what test guests have had to say, the before / after result pictures, cost value analysis and allison’s result notes, final impressions are based on combined feedback from the overall comparisons, with the ‘ideal requirements’ laid out.

PREGNANT

CONJUNCTIVITIS

BREASTFEEDING

TRICHOTILLOMANIA

DRY EYE SYNDROME

CHEMOTHERAPY

MEDICATIONS (HORMONAL)

ALOPECIA